Digital Marketing and Analytics
Program Overview
Digital Marketing is a dynamic and data-driven field focusing on building brands and customer engagement across digital channels like social media, search engines, email, and marketplaces. It blends creativity with strategy and performance tracking.
Technology in Use
- Social media tools (Meta Ads, Canva, Buffer)
- SEO tools (Google Analytics, SEMrush, Moz)
- Ad platforms (Google Ads, Facebook Ads Manager)
- Automation (Zapier, ChatGPT, Mailchimp)
- Duration:
- 240 Hours (One Year)
- Mode:
- (Offline + Online + Projects)
- Modules:
- 6 (Each of 40 Hours)
- Includes:
- Live Campaigns • AI Tools • SEO & Paid Ads • Content Strategy
Modules Covered
Prompt Engineering & Content Creation
- TOOLS
- ChatGPT, Canva, Google Workspace
- Outcomes
- Craft brand messaging, visuals, and voice across social channels
- CAREER ROLES
- Content Creator, Social Media Manager
Mini Project
1-month content campaign with captions, visuals & scheduling
Digital Marketing & Strategy
- TOOLS
- SEMrush, Google Trends, Keyword Planner
- Outcomes
- Build holistic brand strategies aligned to KPIs
- CAREER ROLES
- Campaign Manager, Digital Marketing Strategist
Mini Project
Competitor analysis + campaign plan for a D2C brand
Social Media Management & Campaigns
- TOOLS
- AWS, Azure, GCP, WAF
- LEARNING OUTCOMES
- Secure APIs, manage IAM policies, protect web apps using cloud-native tools
- CAREER ROLES
- Cloud Security Analyst, Web App Security Engineer
Mini Project
Deploy and secure a cloud-based web application
E-Commerce Marketing
- TOOLS
- Shopify, Flipkart, WhatsApp Business, Amazon Seller
- LEARNING OUTCOMES
- Manage storefronts, fulfillment, and product performance
- CAREER ROLES
- E-commerce Specialist, Online Sales Manager
Mini Project
Set up and optimize multi-channel product listings
Performance Marketing
- TOOLS
- Google Ads, Meta Ads, Google Analytics
- LEARNING OUTCOMES
- Create paid campaigns, monitor performance, and drive conversions
- CAREER ROLES
- Paid Media Analyst, Ad Manager
Mini Project
Paid ad campaign with budget, TG, and ROI report
Marketing Analytics
- TOOLS
- Power BI, Google Analytics, Data Studio
- LEARNING OUTCOMES
- Analyze marketing performance to guide decision-making
- CAREER ROLES
- Marketing Analyst, Data Strategist
Mini Project
Dashboard showing ROI, conversion metrics & ad performance
Program Objectives
- To design digital campaigns using Meta, Google Ads, and automation tools
- To develop content, visuals, and brand strategy for online platforms
- To optimize e-commerce and ad performance with analytics tools
- To gain hands-on experience managing multi-platform campaigns
Learning Methodology
One Week Training + Three Week Project per Module
Hybrid Delivery: Offline Campaign Labs + Online Assignments
Real Brand Case Studies + Live Platform Simulations
Expert Mentorship from CMOs, Brand Strategists & Growth Hackers
Career Support: Personal branding, LinkedIn optimization, job prep
Program Objectives
- Build 6 industry-grade digital marketing campaigns
- Learn AI tools for content and performance optimization
- Mentorship from marketing experts and creative professionals
- Career support with portfolio building, interview prep & internships
Future Opportunities
- With India’s internet user base exceeding 850 million, digital marketing has become crucial across industries. India’s digital ad market is projected to reach $25–35 billion by 2025–30, growing at 30%+ CAGR
Placement Prospects
- Over 9 lakh digital marketing jobs expected in 2024
- Agencies drive 60% of hiring, with Bengaluru, Mumbai & Delhi-NCR accounting for ~67% roles.
- Growing demand for AI, Creator Tools, and Tech-integrated marketers—AI skill demand grew 392%, ‘Creative Execution’ by 443% in the past two years.
- Roles: Digital Marketing Executive, Content Strategist, SEO Analyst
- Popular among startups, D2C brands, marketing agencies, and corporates
- Top recruiters include Accenture, TCS, Google, Capgemini, and major agencies
- Entry salary: ₹2.5–4 LPA; mid-level: ₹6–10 LPA; specialists: ₹12 LPA+